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Social Media Marketing

Facebook is one of the most popular social media platforms in the world, with more than 1.6 billion users. And people like to spend a lot of time on it, whether all at once or periodically throughout the day. This means there are billions and billions of eyes constantly scrolling through posts, videos, photos, status updates, marketing and advertisements.

And when it comes to advertising and marketing, there is no company in the world that has more information about its users than Facebook. It includes much more than just your age, gender, and alma mater. While those things are valuable for marketing purposes, Facebook also knows which websites you visit and how often, how much time you spend doing various things online, and what you purchase. From a business marketing standpoint, that stuff is gold. And thankfully it’s right there for the taking, if you know where to find it and how to use it. That’s where our company, Orbital PANO comes into play.

We are compact and bright team of marketing professionals, with an emphasis on social media campaigns. We’ve helped startups, automobile stores, restaurants, preschools, builders, retailers and whole sellers realize the potential in Facebook marketing to grow a customer base, retain those customers, and bring new ones on board.

How to Match Facebook Matrics
To Business Goals


BRAND AWARENESS

Post Reach
Likes
Shares
Comments
People Talking


GENERATE LEADS

Refferral Traffic
Conversions
Sign Ups
Cover Photo CTA
Clicks


CUSTOMER SERVICE

Response Rate
Response Time
Survey Feedback
1-Touch
Conversations


DRIVE TRAFFIC

Clicks
Referral Traffic
Conversions

HOW WE MARKET ON FACEBOOK

Facebook is much more than a social media platform. In fact, it can be a huge resource for marketing if used properly. Let us show how we can do that.

IDENTIFY AUDIENCE

First and foremost, Our Facebook promotion team would categorize and understand the niche market and audiences in which we focus upon everything we can about your existing customer base.


This includes what kind of habits they have in social media, time of the traffic generation geographically and customer online engagement. This information help us to build our approach to attracting new customers.

FIGURE OUT THE RIGHT APPROACH

After identifying your audience, we figure out how to most effectively communicate with them. What do they respond to and why? This also build our future marketing ideas.

SCALING YOUR MARKETING


There are many ways we will approach Facebook Marketing, but unless we target the right audience then it's a disaster. Here is a rundown of how we can scale your marketing on Facebook to optimize results:

  • Custom: Using customer database from various sources, we target your customer base. That information will then be matched to as many user profiles as possible.
  • Lookalike: Now that we have a picture of your customer database, We can find similar users to open up a whole new set of potential customers.
  • Location, Location, Location: This is important, especially for a local business. Marketing will specifically target a region, city, state, or country that can purchase your products.
  • Age, Gender, Language: Targeting on the right age, gender, and native language of users is important to effective marketing.
  • Detailed Targeting: This approach is used to target new customers or people who’ve never heard of your business before. It involves demographics, interests, behaviours, and other categories.

ORBITAL PANO's SOCIAL MEDIA STRATAGY & EXECUTION


The proper and effective use of Facebook Marketing platform is to build community, conversation and relationships with your audience. There are significant opportunities for Client to achieve gains within this medium. Currently, Client is missing most social components, thereby forfeiting opportunities to engage clients, prospects and fans. Furthermore, there are significant opportunities to optimize existing marketing and branding efforts to leverage the social components to attract additional prospects, customers and revenue.

Through consulting, strategy and executing in cooperation with Orbital PANO will direct the proper implementation of Facebook platform that will further build the brand, loyal customer base and community.



Some key activities that will be included in the program are:

Some of Our Social Media Clients

And Many More...

Learn more